Golf Pride was founded in 1949 by Thomas Fawickfrom Cleveland, Ohio. He had an idea that a rubber based grip would be a better alternative to the leather grips that were currently being used. In the early years Golf Pride started steadily but the big break through came in 1955 when a number of manufacturers changed from leather to slip on rubber grips. Today Golf Pride boasts 80-90% usage at virtually every level of major and amateur competition. Simply put Golf Pride is the #1 grip in golf.