You wouldn’t be alone in thinking that women’s golf clubs are sometimes just an afterthought. Add-ons to the latest men’s ranges, but with the new Kalea Premier from TaylorMade, that argument couldn’t be further from the truth. With the help of the Women’s Advisory Board, TaylorMade set about to create a family of golf clubs that truly consider the needs of female players. Using only premium materials, TM engineers have created a sophisticated range that hits all the right notes. Explore the story behind the Kalea Premier below and shop the entire range available now at GolfOnline.
Back in 2019, TaylorMade set up the Women’s Advisory Board. The idea was simple - gather 12 women already embedded in the world of golf and use their expertise to help better understand the needs and wants of female golf consumers. Featuring a mix of teaching professionals, touring professionals and elite amateurs, TaylorMade engineers were able to use the Advisory Board to help focus on a new design language, as well as the performance requirements women in this segment currently seek, including lightweight speed, easy launch and maximum forgiveness.
“Through the process of consumer segmentation based on golf purchase behaviours and attitudes; we were able to identify three key segments with a high percentage of female golfers. Analysing specific consumer groups, allowed us to highlight key product requirements, relevant influencers of the purchase journey and important consumer touch points,” said Ben Brooks – Senior Manager Global Commercial Innovation at TaylorMade.
The results are the new Kalea Premier, a sleek range of golf clubs including a driver, fairway woods, hybrid, irons and a putter. TaylorMade’s newest women’s set was unveiled last August to rave reviews. Every club is backed by Tour-proven technology and fully fashioned to deliver more clutch putts, more precise long irons and more big drives off the tee.
“We have collaborated with our Women’s Advisory Board in Europe, established Women’s player test panels in the US and educated ourselves with our market research to craft a design language that utilises a bold combination of colours, patterns and textures with premium materials to create a sophisticated, feminine product line,” explained Michelle Penney - Principal Engineer R&D, Metalwood Product Development at TaylorMade.
TaylorMade Ladies Kalea Premier Driver
This driver is engineered for advanced forgiveness, combining a low and back CG with an ultra-lightweight head construction that promotes faster swing speeds. By repositioning the Inertia Generator towards the heel, optimal launch and spin is encouraged to help fuel distance at moderate swing speeds. A revolutionary face curvature has been employed to deliver corrective face angle on off-centre strikes, helping to deliver straight distance off the tee.
Key Technology: Forged Aluminum Ring Construction, Shape In Motion, Thru-Slot Speed Pocket, Twist Face and Inverted Cone Technology
TaylorMade Ladies Kalea Premier Fairway Wood
TM engineers have re-shaped the original Kalea Fairways to create a larger and more forgiving 180cc head with an ultra-low CG. With a face that is 37% larger, you can expect better confidence at address off the tee or off the deck. Featuring a multi-material construction and efficient weight distribution on the sole, the Kalea Premier Fairways deliver ultra-low CG for explosive distance, high launch and low spin.
Key Technology: Ultra-low CG Head Design, V Steel Sole Design, Thru-Slot Speed Pocket, Twist Face and Inverted Cone Technology
TaylorMade Ladies Kalea Premier Hybrid
Think of this as the ultimate iron replacement. TM have reimagined the Rescue here, ensuring high-level performance for every scenario the golf course might throw your way. Designed to provide distance off the tee, playability from the fairway and versatility from the rough or even from bunkers. This is the ideal replacement for hard-to-hit long or mid irons.
Key Technology: Low-CG Large Face Design, V Steel Sole Design, Thru-Slot Speed Pocket and Twist Face
TaylorMade Ladies Kalea Premier Irons
Utilising a lightweight Cap Back design, these irons deliver easy high launch, exceptional forgiveness and a premium feel. A streamlined shape also helps to make the Kalea Premier playable for a wide range of swings. A specialty set of wedges are also included, designed to fit seamlessly within the set with cohesive aesthetics and shaping. The soles of each wedge feature a wide camber for versatile performance around the green and optimal sand displacement on bunker shots.
Key Technology: Key Technology: Cap Back Design, Perimeter-Weighted Design, Thru-Slot Speed Pocket
TaylorMade Ladies Kalea Premier Putter
This modern mallet brings renowned Spider stability and forgiveness to Kalea Premier in a head shape that is 10% more compact than the Spider X. Pure roll technology encourages optimal forward roll as well as better sound and feel, while a single sightline delivers a classic alignment tool. Featuring a 70g graphite shaft helps to lower the overall weight of the putter by 40g compared to steel, whilst also maintaining the optimal swing weight for feel, tempo and pace control.
Key Technology: Refined Compact Spider Design, Lightweight 70g Graphite Shaft and Pure Roll Technology
The entire Kalea Premier range is available now at GolfOnline, with custom fit options available. Shop now!
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